/* ==========================================================================
   Moosedevs Limited — Business Systems Engineering
   Design system: "Blueprint" — ink, warm paper, amber signal, mono labels.
   No frameworks. Modern CSS only.
   ========================================================================== */

/* ---------- Tokens ---------- */
:root {
  /* Color */
  --ink: #0a0e14;
  --ink-2: #0f141d;
  --ink-3: #161d29;
  --ink-line: rgba(235, 240, 255, 0.1);
  --ink-line-strong: rgba(235, 240, 255, 0.18);

  --paper: #f5f3ed;
  --paper-2: #eceade;
  --paper-line: rgba(16, 20, 28, 0.12);
  --paper-line-strong: rgba(16, 20, 28, 0.22);

  --amber: #f2a33c;
  --amber-deep: #c97e14;
  --amber-ghost: rgba(242, 163, 60, 0.12);

  --text-on-ink: #e9edf4;
  --text-on-ink-dim: #9aa5b5;
  --text-on-paper: #14181f;
  --text-on-paper-dim: #4c5461;

  --ok: #3ecf8e;

  /* Type */
  --font-display: "Space Grotesk", "Inter", system-ui, sans-serif;
  --font-text: "Inter", system-ui, -apple-system, sans-serif;
  --font-mono: "JetBrains Mono", ui-monospace, "SF Mono", Menlo, monospace;

  --step--1: clamp(0.8rem, 0.77rem + 0.15vw, 0.89rem);
  --step-0: clamp(0.95rem, 0.9rem + 0.25vw, 1.06rem);
  --step-1: clamp(1.14rem, 1.06rem + 0.4vw, 1.33rem);
  --step-2: clamp(1.37rem, 1.24rem + 0.65vw, 1.67rem);
  --step-3: clamp(1.64rem, 1.44rem + 1vw, 2.08rem);
  --step-4: clamp(1.97rem, 1.66rem + 1.55vw, 2.6rem);
  --step-5: clamp(2.36rem, 1.9rem + 2.3vw, 3.25rem);
  --step-6: clamp(2.83rem, 2.15rem + 3.4vw, 4.4rem);

  /* Space */
  --space-2xs: clamp(0.5rem, 0.45rem + 0.25vw, 0.7rem);
  --space-xs: clamp(0.75rem, 0.68rem + 0.35vw, 1rem);
  --space-s: clamp(1rem, 0.9rem + 0.5vw, 1.4rem);
  --space-m: clamp(1.5rem, 1.35rem + 0.75vw, 2.1rem);
  --space-l: clamp(2.25rem, 2rem + 1.25vw, 3.2rem);
  --space-xl: clamp(3.4rem, 3rem + 2vw, 5rem);
  --space-2xl: clamp(5rem, 4.3rem + 3.5vw, 7.5rem);

  --container: 74rem;
  --container-narrow: 46rem;
  --radius: 10px;
  --radius-lg: 16px;

  --shadow-card: 0 1px 2px rgba(10, 14, 20, 0.06), 0 8px 28px rgba(10, 14, 20, 0.08);
  --shadow-pop: 0 2px 6px rgba(10, 14, 20, 0.12), 0 18px 50px rgba(10, 14, 20, 0.18);

  --ease-out: cubic-bezier(0.22, 1, 0.36, 1);
}

/* ---------- Base ---------- */
*,
*::before,
*::after {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
  scroll-padding-top: 5.5rem;
  -webkit-text-size-adjust: 100%;
}

body {
  margin: 0;
  font-family: var(--font-text);
  font-size: var(--step-0);
  line-height: 1.65;
  color: var(--text-on-paper);
  background: var(--paper);
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
  overflow-x: clip;
}

img,
svg,
video {
  max-width: 100%;
  height: auto;
  display: block;
}

h1, h2, h3, h4 {
  font-family: var(--font-display);
  font-weight: 600;
  line-height: 1.08;
  letter-spacing: -0.015em;
  margin: 0 0 var(--space-s);
  text-wrap: balance;
}

h1 { font-size: var(--step-6); }
h2 { font-size: var(--step-5); }
h3 { font-size: var(--step-2); }
h4 { font-size: var(--step-1); }

p { margin: 0 0 var(--space-s); }
p:last-child { margin-bottom: 0; }

a {
  color: inherit;
  text-decoration-thickness: 1px;
  text-underline-offset: 3px;
}

::selection {
  background: var(--amber);
  color: var(--ink);
}

:focus-visible {
  outline: 2px solid var(--amber);
  outline-offset: 3px;
  border-radius: 2px;
}

.skip-link {
  position: absolute;
  left: -999px;
  top: 0;
  z-index: 200;
  background: var(--ink);
  color: var(--text-on-ink);
  padding: 0.7rem 1.2rem;
  border-radius: 0 0 var(--radius) 0;
  text-decoration: none;
  font-weight: 600;
}
.skip-link:focus {
  left: 0;
}

/* ---------- Layout primitives ---------- */
.container {
  width: min(100% - 2.5rem, var(--container));
  margin-inline: auto;
}

.container--narrow {
  width: min(100% - 2.5rem, var(--container-narrow));
}

.section {
  padding-block: var(--space-2xl);
  position: relative;
}

.section--tight { padding-block: var(--space-xl); }

/* Dark sections */
.theme-ink {
  background: var(--ink);
  color: var(--text-on-ink);
}
.theme-ink ::selection { background: var(--amber); color: var(--ink); }

/* Blueprint grid backdrop for dark sections */
.blueprint {
  background-image:
    linear-gradient(rgba(235, 240, 255, 0.035) 1px, transparent 1px),
    linear-gradient(90deg, rgba(235, 240, 255, 0.035) 1px, transparent 1px);
  background-size: 44px 44px;
  background-position: center top;
}

/* Mono eyebrow label */
.eyebrow {
  font-family: var(--font-mono);
  font-size: 0.72rem;
  font-weight: 500;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--amber-deep);
  display: flex;
  align-items: center;
  gap: 0.6rem;
  margin-bottom: var(--space-s);
}
.theme-ink .eyebrow { color: var(--amber); }
.eyebrow::before {
  content: "";
  width: 1.6rem;
  height: 1px;
  background: currentColor;
  opacity: 0.7;
}

.lede {
  font-size: var(--step-1);
  line-height: 1.55;
  color: var(--text-on-paper-dim);
  max-width: 42em;
}
.theme-ink .lede { color: var(--text-on-ink-dim); }

.section-head {
  max-width: 52rem;
  margin-bottom: var(--space-l);
}

/* ---------- Buttons ---------- */
.btn {
  display: inline-flex;
  align-items: center;
  gap: 0.55rem;
  padding: 0.85rem 1.5rem;
  border-radius: 999px;
  border: 1px solid transparent;
  font-family: var(--font-display);
  font-size: 0.98rem;
  font-weight: 600;
  letter-spacing: 0.005em;
  text-decoration: none;
  cursor: pointer;
  transition: transform 0.18s var(--ease-out), box-shadow 0.18s var(--ease-out),
    background-color 0.18s, border-color 0.18s, color 0.18s;
  white-space: nowrap;
}

.btn svg { flex: none; transition: transform 0.18s var(--ease-out); }
.btn:hover svg { transform: translateX(3px); }

.btn--primary {
  background: var(--amber);
  color: var(--ink);
  box-shadow: 0 1px 0 rgba(255, 255, 255, 0.25) inset, 0 6px 18px rgba(242, 163, 60, 0.28);
}
.btn--primary:hover {
  background: #ffb24f;
  transform: translateY(-1px);
  box-shadow: 0 1px 0 rgba(255, 255, 255, 0.25) inset, 0 10px 26px rgba(242, 163, 60, 0.38);
}

.btn--ghost {
  background: transparent;
  border-color: var(--paper-line-strong);
  color: inherit;
}
.btn--ghost:hover {
  border-color: var(--text-on-paper);
  transform: translateY(-1px);
}
.theme-ink .btn--ghost {
  border-color: var(--ink-line-strong);
}
.theme-ink .btn--ghost:hover {
  border-color: var(--text-on-ink);
  background: rgba(235, 240, 255, 0.05);
}

.btn--lg { padding: 1.05rem 1.9rem; font-size: 1.05rem; }

@media (max-width: 40rem) {
  .btn {
    white-space: normal;
    text-align: center;
    justify-content: center;
    max-width: 100%;
  }
}

/* ---------- Header ---------- */
.site-header {
  position: sticky;
  top: 0;
  z-index: 100;
  background: rgba(10, 14, 20, 0.82);
  -webkit-backdrop-filter: blur(14px);
  backdrop-filter: blur(14px);
  border-bottom: 1px solid var(--ink-line);
  color: var(--text-on-ink);
  transition: background-color 0.25s;
}

.nav {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: var(--space-m);
  min-height: 4.25rem;
}

.brand {
  display: flex;
  align-items: center;
  gap: 0.65rem;
  text-decoration: none;
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 1.12rem;
  letter-spacing: -0.01em;
}
.brand svg { flex: none; }
.brand small {
  display: block;
  font-family: var(--font-mono);
  font-size: 0.58rem;
  font-weight: 500;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--text-on-ink-dim);
}

.nav-links {
  display: flex;
  align-items: center;
  gap: 0.25rem;
  list-style: none;
  margin: 0;
  padding: 0;
}

.nav-links a:not(.btn) {
  display: block;
  padding: 0.55rem 0.85rem;
  border-radius: 8px;
  font-size: 0.94rem;
  font-weight: 500;
  color: var(--text-on-ink-dim);
  text-decoration: none;
  transition: color 0.15s, background-color 0.15s;
}
.nav-links a:not(.btn):hover,
.nav-links a[aria-current="page"] {
  color: var(--text-on-ink);
}
.nav-links a[aria-current="page"] {
  background: rgba(235, 240, 255, 0.06);
}

.nav-links .btn { margin-left: 0.75rem; padding: 0.6rem 1.2rem; font-size: 0.92rem; }

/* Dropdown (Industries) */
.nav-drop { position: relative; }
.nav-drop > button {
  display: flex;
  align-items: center;
  gap: 0.35rem;
  padding: 0.55rem 0.85rem;
  border: 0;
  background: none;
  border-radius: 8px;
  font: inherit;
  font-size: 0.94rem;
  font-weight: 500;
  color: var(--text-on-ink-dim);
  cursor: pointer;
}
.nav-drop > button:hover { color: var(--text-on-ink); }
.nav-drop > button svg { transition: transform 0.18s; }
.nav-drop[data-open] > button svg { transform: rotate(180deg); }

.nav-drop-menu {
  position: absolute;
  top: calc(100% + 0.6rem);
  left: 50%;
  translate: -50% 0;
  min-width: 15rem;
  background: var(--ink-2);
  border: 1px solid var(--ink-line-strong);
  border-radius: var(--radius);
  padding: 0.4rem;
  box-shadow: var(--shadow-pop);
  opacity: 0;
  visibility: hidden;
  transform: translateY(-6px);
  transition: opacity 0.18s, transform 0.18s var(--ease-out), visibility 0.18s;
}
.nav-drop[data-open] .nav-drop-menu {
  opacity: 1;
  visibility: visible;
  transform: translateY(0);
}
.nav-drop-menu a {
  display: block;
  padding: 0.6rem 0.8rem;
  border-radius: 7px;
  font-size: 0.92rem;
  color: var(--text-on-ink-dim);
  text-decoration: none;
}
.nav-drop-menu a:hover {
  background: rgba(235, 240, 255, 0.06);
  color: var(--text-on-ink);
}
.nav-drop-menu a strong {
  display: block;
  color: var(--text-on-ink);
  font-weight: 600;
}
.nav-drop-menu a span {
  font-size: 0.8rem;
}

/* Mobile nav */
.nav-toggle {
  display: none;
  border: 1px solid var(--ink-line-strong);
  background: none;
  color: var(--text-on-ink);
  border-radius: 8px;
  padding: 0.5rem 0.6rem;
  cursor: pointer;
}

@media (max-width: 56rem) {
  .nav-toggle { display: inline-flex; }
  .nav-links {
    position: absolute;
    top: 100%;
    left: 0;
    right: 0;
    flex-direction: column;
    align-items: stretch;
    gap: 0.15rem;
    background: var(--ink-2);
    border-bottom: 1px solid var(--ink-line-strong);
    padding: 0.9rem 1.25rem 1.25rem;
    display: none;
  }
  .nav-links[data-open] { display: flex; }
  .nav-links .btn { margin: 0.6rem 0 0; justify-content: center; }
  .nav-drop-menu {
    position: static;
    translate: none;
    opacity: 1;
    visibility: visible;
    transform: none;
    box-shadow: none;
    border: 0;
    padding: 0 0 0 0.9rem;
    display: none;
  }
  .nav-drop[data-open] .nav-drop-menu { display: block; }
}

/* ---------- Hero ---------- */
.hero {
  padding-block: var(--space-2xl) var(--space-xl);
  overflow: clip;
}

.hero-kicker {
  font-family: var(--font-mono);
  font-size: 0.74rem;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--amber);
  margin-bottom: var(--space-m);
  display: inline-flex;
  align-items: center;
  gap: 0.6rem;
  max-width: 100%;
  border: 1px solid var(--ink-line-strong);
  padding: 0.45rem 0.9rem;
  border-radius: 999px;
  background: rgba(235, 240, 255, 0.03);
}
.hero-kicker .dot {
  flex: none;
  width: 7px;
  height: 7px;
  border-radius: 50%;
  background: var(--ok);
  box-shadow: 0 0 0 4px rgba(62, 207, 142, 0.18);
}
/* Tighten the status pill so it stays on one line on phones instead of
   breaking mid-phrase ("... US &" / "Canada"). */
@media (max-width: 40rem) {
  .hero-kicker {
    font-size: 0.62rem;
    letter-spacing: 0.1em;
    gap: 0.5rem;
    padding: 0.4rem 0.75rem;
  }
  .hero-kicker .dot { box-shadow: 0 0 0 3px rgba(62, 207, 142, 0.18); }
}

.hero h1 {
  max-width: 13ch;
  margin-bottom: var(--space-m);
}
.hero h1 em {
  font-style: normal;
  color: var(--amber);
}

.hero .lede { max-width: 34em; margin-bottom: var(--space-l); }

.hero-ctas {
  display: flex;
  flex-wrap: wrap;
  gap: var(--space-xs);
  align-items: center;
}

.hero-grid {
  display: grid;
  grid-template-columns: minmax(0, 1.15fr) minmax(0, 0.85fr);
  gap: var(--space-xl);
  align-items: center;
}
@media (max-width: 62rem) {
  .hero-grid { grid-template-columns: minmax(0, 1fr); }
}

/* Hero diagram: fragmentation -> system */
.hero-diagram {
  border: 1px solid var(--ink-line-strong);
  border-radius: var(--radius-lg);
  background: linear-gradient(160deg, var(--ink-2), var(--ink));
  padding: var(--space-m);
  position: relative;
}
.hero-diagram figcaption {
  font-family: var(--font-mono);
  font-size: 0.68rem;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--text-on-ink-dim);
  margin-top: var(--space-xs);
  display: flex;
  justify-content: space-between;
  gap: 1rem;
}

/* corner ticks */
.corner-ticks::before,
.corner-ticks::after {
  content: "+";
  position: absolute;
  font-family: var(--font-mono);
  color: var(--amber);
  opacity: 0.7;
  font-size: 0.9rem;
  line-height: 1;
}
.corner-ticks::before { top: 0.5rem; left: 0.7rem; }
.corner-ticks::after { bottom: 0.5rem; right: 0.7rem; }

/* ---------- Marquee / signal bar ---------- */
.signal-bar {
  border-block: 1px solid var(--ink-line);
  padding-block: var(--space-s);
  overflow: hidden;
  background: var(--ink-2);
}
.signal-track {
  display: flex;
  gap: 3.5rem;
  width: max-content;
  animation: marquee 42s linear infinite;
}
.signal-track span {
  font-family: var(--font-mono);
  font-size: 0.78rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--text-on-ink-dim);
  display: flex;
  align-items: center;
  gap: 0.8rem;
  white-space: nowrap;
}
.signal-track span::before {
  content: "◆";
  color: var(--amber);
  font-size: 0.55rem;
}
@keyframes marquee {
  to { transform: translateX(-50%); }
}
@media (prefers-reduced-motion: reduce) {
  .signal-track { animation: none; flex-wrap: wrap; width: auto; }
}

/* ---------- Cards ---------- */
.grid {
  display: grid;
  gap: var(--space-s);
}
.grid--2 { grid-template-columns: repeat(2, minmax(0, 1fr)); }
.grid--3 { grid-template-columns: repeat(3, minmax(0, 1fr)); }
.grid--4 { grid-template-columns: repeat(4, minmax(0, 1fr)); }
@media (max-width: 62rem) {
  .grid--3, .grid--4 { grid-template-columns: repeat(2, minmax(0, 1fr)); }
}
@media (max-width: 40rem) {
  .grid--2, .grid--3, .grid--4 { grid-template-columns: minmax(0, 1fr); }
}

.card {
  background: #fffdf9;
  border: 1px solid var(--paper-line);
  border-radius: var(--radius-lg);
  padding: var(--space-m);
  position: relative;
  transition: transform 0.25s var(--ease-out), box-shadow 0.25s var(--ease-out),
    border-color 0.25s;
}
.card:hover {
  transform: translateY(-4px);
  box-shadow: var(--shadow-card);
  border-color: var(--paper-line-strong);
}

.theme-ink .card {
  background: linear-gradient(170deg, var(--ink-3), var(--ink-2));
  border-color: var(--ink-line);
}
.theme-ink .card:hover {
  border-color: var(--ink-line-strong);
  box-shadow: 0 18px 44px rgba(0, 0, 0, 0.45);
}

.card h3 { font-size: var(--step-1); margin-bottom: 0.5rem; }
.card p { color: var(--text-on-paper-dim); font-size: 0.97rem; }
.theme-ink .card p { color: var(--text-on-ink-dim); }

.card-num {
  font-family: var(--font-mono);
  font-size: 0.72rem;
  letter-spacing: 0.14em;
  color: var(--amber-deep);
  display: block;
  margin-bottom: var(--space-s);
}
.theme-ink .card-num { color: var(--amber); }

.card-icon {
  width: 2.75rem;
  height: 2.75rem;
  display: grid;
  place-items: center;
  border-radius: 10px;
  background: var(--amber-ghost);
  color: var(--amber-deep);
  margin-bottom: var(--space-s);
}
.theme-ink .card-icon { color: var(--amber); }

/* Link-style card CTA */
.card-link {
  font-family: var(--font-display);
  font-weight: 600;
  font-size: 0.92rem;
  color: var(--amber-deep);
  text-decoration: none;
  display: inline-flex;
  align-items: center;
  gap: 0.4rem;
  margin-top: var(--space-s);
}
.theme-ink .card-link { color: var(--amber); }
.card-link svg { transition: transform 0.18s var(--ease-out); }
.card-link:hover svg { transform: translateX(3px); }

/* Card as full link */
.card > a.card-cover {
  position: absolute;
  inset: 0;
  border-radius: inherit;
}

/* ---------- Offer ladder ---------- */
.ladder {
  display: grid;
  gap: var(--space-s);
}
.ladder-step {
  display: grid;
  grid-template-columns: 4.5rem minmax(0, 1.2fr) minmax(0, 2fr) auto;
  gap: var(--space-m);
  align-items: start;
  padding: var(--space-m);
  border: 1px solid var(--paper-line);
  border-radius: var(--radius-lg);
  background: #fffdf9;
  transition: border-color 0.2s, box-shadow 0.25s var(--ease-out), transform 0.25s var(--ease-out);
}
.ladder-step:hover {
  border-color: var(--paper-line-strong);
  box-shadow: var(--shadow-card);
  transform: translateY(-2px);
}
.ladder-step--featured {
  border: 2px solid var(--amber);
  background: linear-gradient(150deg, #fffdf9 70%, var(--amber-ghost));
}
.ladder-num {
  font-family: var(--font-mono);
  font-size: var(--step-2);
  color: var(--amber-deep);
  line-height: 1;
  padding-top: 0.2rem;
}
.ladder-step h3 { margin-bottom: 0.3rem; }
.ladder-price {
  font-family: var(--font-mono);
  font-size: 0.8rem;
  letter-spacing: 0.04em;
  color: var(--text-on-paper-dim);
}
.ladder-body p { color: var(--text-on-paper-dim); font-size: 0.97rem; margin-bottom: 0.4rem; }
.ladder-tag {
  font-family: var(--font-mono);
  font-size: 0.68rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  background: var(--amber);
  color: var(--ink);
  border-radius: 999px;
  padding: 0.3rem 0.75rem;
  display: inline-block;
  margin-bottom: 0.6rem;
}
@media (max-width: 62rem) {
  .ladder-step { grid-template-columns: 3rem minmax(0, 1fr); }
  .ladder-body { grid-column: 2; }
  .ladder-step .btn { grid-column: 2; justify-self: start; }
}

/* ---------- Process / timeline ---------- */
.process {
  counter-reset: step;
  display: grid;
  gap: 0;
}
.process-step {
  display: grid;
  grid-template-columns: 3.5rem minmax(0, 1fr) minmax(0, 1.6fr);
  gap: var(--space-m);
  padding-block: var(--space-m);
  border-top: 1px solid var(--ink-line);
  position: relative;
}
.process-step:last-child { border-bottom: 1px solid var(--ink-line); }
.process-step::before {
  counter-increment: step;
  content: counter(step, decimal-leading-zero);
  font-family: var(--font-mono);
  color: var(--amber);
  font-size: 1rem;
  padding-top: 0.25rem;
}
.process-step h3 { font-size: var(--step-1); }
.process-step p { color: var(--text-on-ink-dim); font-size: 0.98rem; }
.process-step .mono-note {
  font-family: var(--font-mono);
  font-size: 0.72rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--text-on-ink-dim);
  margin-top: 0.4rem;
  display: block;
}
@media (max-width: 56rem) {
  .process-step { grid-template-columns: 3rem minmax(0, 1fr); }
  .process-step > *:last-child { grid-column: 2; }
}

/* ---------- Stats ---------- */
.stat-row {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(11rem, 1fr));
  gap: 1px;
  background: var(--ink-line);
  border: 1px solid var(--ink-line);
  border-radius: var(--radius-lg);
  overflow: hidden;
}
.stat {
  background: var(--ink-2);
  padding: var(--space-m);
}
.stat b {
  display: block;
  font-family: var(--font-display);
  font-size: var(--step-4);
  font-weight: 700;
  color: var(--amber);
  line-height: 1.05;
  letter-spacing: -0.02em;
}
.stat span {
  font-size: 0.88rem;
  color: var(--text-on-ink-dim);
}

/* Paper variant */
.stat-row--paper { background: var(--paper-line); border-color: var(--paper-line); }
.stat-row--paper .stat { background: #fffdf9; }
.stat-row--paper .stat b { color: var(--amber-deep); }
.stat-row--paper .stat span { color: var(--text-on-paper-dim); }

/* ---------- Case studies ---------- */
.case {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(0, 1fr);
  gap: var(--space-l);
  border: 1px solid var(--paper-line);
  border-radius: var(--radius-lg);
  background: #fffdf9;
  padding: var(--space-l);
  align-items: center;
}
.case + .case { margin-top: var(--space-m); }
@media (max-width: 62rem) {
  .case { grid-template-columns: minmax(0, 1fr); }
}
.case-visual {
  border-radius: var(--radius);
  border: 1px solid var(--paper-line);
  background: var(--ink);
  overflow: hidden;
  position: relative;
}
.case-meta {
  display: flex;
  flex-wrap: wrap;
  gap: 0.4rem;
  margin-bottom: var(--space-s);
}
.chip {
  font-family: var(--font-mono);
  font-size: 0.68rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  border: 1px solid var(--paper-line-strong);
  color: var(--text-on-paper-dim);
  border-radius: 999px;
  padding: 0.28rem 0.7rem;
}
.theme-ink .chip {
  border-color: var(--ink-line-strong);
  color: var(--text-on-ink-dim);
}

/* Before/after ledger inside case studies */
.ledger {
  display: grid;
  gap: 0.55rem;
  margin: var(--space-s) 0;
  padding: 0;
  list-style: none;
}
.ledger li {
  display: grid;
  grid-template-columns: 6.5rem minmax(0, 1fr);
  gap: 0.9rem;
  font-size: 0.94rem;
  align-items: baseline;
}
@media (max-width: 40rem) {
  .ledger li {
    grid-template-columns: minmax(0, 1fr);
    gap: 0.2rem;
  }
}
.ledger .k {
  font-family: var(--font-mono);
  font-size: 0.66rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--amber-deep);
  padding-top: 0.15rem;
}
.ledger .v { color: var(--text-on-paper-dim); }

/* ---------- Quote / testimonial ---------- */
.quote {
  border-left: 3px solid var(--amber);
  padding-left: var(--space-m);
  font-size: var(--step-1);
  font-family: var(--font-display);
  font-weight: 500;
  line-height: 1.45;
  max-width: 44rem;
}
.quote footer {
  margin-top: var(--space-s);
  font-family: var(--font-text);
  font-size: 0.9rem;
  font-weight: 400;
  color: var(--text-on-paper-dim);
}
.theme-ink .quote footer { color: var(--text-on-ink-dim); }

/* ---------- Pain list (vertical pages) ---------- */
.pain-list {
  list-style: none;
  margin: 0;
  padding: 0;
  display: grid;
  gap: 0.8rem;
}
.pain-list li {
  /* Block + hanging marker, NOT flex: with flex, the <strong> label and the
     text after it become separate flex items, forcing two hard columns that
     collapse to one-word-per-line on narrow screens. */
  display: block;
  position: relative;
  padding: var(--space-s) var(--space-m);
  padding-inline-start: calc(var(--space-m) + 1.35rem);
  border: 1px solid var(--paper-line);
  border-radius: var(--radius);
  background: #fffdf9;
  font-size: 0.98rem;
  line-height: 1.55;
  color: var(--text-on-paper-dim);
}
.pain-list li::before {
  content: "×";
  position: absolute;
  left: var(--space-m);
  top: var(--space-s);
  font-family: var(--font-mono);
  color: #c25146;
  font-weight: 700;
}
.pain-list li strong { margin-inline-end: 0.3rem; }
.pain-list--fix li::before {
  content: "→";
  color: var(--amber-deep);
}
.pain-list li strong { color: var(--text-on-paper); }

/* Checklist */
.check-list {
  list-style: none;
  margin: 0;
  padding: 0;
  display: grid;
  gap: 0.6rem;
}
.check-list li {
  /* See .pain-list li — block + hanging marker so the <strong> label and its
     description stay in one wrapping text flow instead of two flex columns. */
  display: block;
  position: relative;
  padding-inline-start: 1.85rem;
  font-size: 0.97rem;
  line-height: 1.55;
  color: var(--text-on-paper-dim);
}
.theme-ink .check-list li { color: var(--text-on-ink-dim); }
.check-list li strong { margin-inline-end: 0.3rem; }
.check-list li::before {
  content: "";
  position: absolute;
  left: 0;
  width: 1.15rem;
  height: 1.15rem;
  top: 0.2rem;
  border-radius: 50%;
  background: var(--amber-ghost) url('data:image/svg+xml;utf8,<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 16 16" fill="none"><path d="M3.5 8.5l3 3 6-7" stroke="%23c97e14" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/></svg>') center/62% no-repeat;
}

/* ---------- Calculator ---------- */
.calc {
  display: grid;
  grid-template-columns: minmax(0, 1.2fr) minmax(0, 1fr);
  border: 1px solid var(--paper-line-strong);
  border-radius: var(--radius-lg);
  overflow: hidden;
  background: #fffdf9;
}
@media (max-width: 56rem) {
  .calc { grid-template-columns: minmax(0, 1fr); }
}
.calc-inputs {
  padding: var(--space-l);
  display: grid;
  gap: var(--space-s);
  align-content: start;
}
.calc-inputs h3 { margin-bottom: var(--space-2xs); }
.calc-inputs .field output {
  font-family: var(--font-mono);
  font-size: 0.82rem;
  color: var(--amber-deep);
  display: block;
  margin-top: 0.3rem;
}
.calc input[type="range"] {
  width: 100%;
  accent-color: var(--amber-deep);
  cursor: pointer;
}
.calc-result {
  background:
    radial-gradient(130% 130% at 90% -10%, rgba(242, 163, 60, 0.25), transparent 55%),
    linear-gradient(160deg, var(--ink-2), var(--ink));
  color: var(--text-on-ink);
  padding: var(--space-l);
  display: flex;
  flex-direction: column;
  justify-content: center;
  gap: 0.4rem;
}
.calc-result b {
  font-family: var(--font-display);
  font-size: var(--step-6);
  font-weight: 700;
  color: var(--amber);
  line-height: 1;
  letter-spacing: -0.02em;
  font-variant-numeric: tabular-nums;
}
.calc-label {
  font-size: 0.92rem;
  color: var(--text-on-ink-dim);
  max-width: 26em;
}
.calc-result .btn { align-self: flex-start; }

/* ---------- FAQ ---------- */
.faq {
  border-top: 1px solid var(--paper-line);
}
.faq details {
  border-bottom: 1px solid var(--paper-line);
}
.faq summary {
  cursor: pointer;
  list-style: none;
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: var(--space-m);
  padding: var(--space-s) 0.25rem;
  font-family: var(--font-display);
  font-weight: 600;
  font-size: var(--step-0);
}
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after {
  content: "+";
  font-family: var(--font-mono);
  font-size: 1.3rem;
  color: var(--amber-deep);
  transition: transform 0.2s var(--ease-out);
  flex: none;
}
.faq details[open] summary::after { transform: rotate(45deg); }
.faq details > div {
  padding: 0 0.25rem var(--space-m);
  color: var(--text-on-paper-dim);
  max-width: 60ch;
}

/* ---------- Forms ---------- */
.form-grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: var(--space-s);
}
.form-grid .full { grid-column: 1 / -1; }
@media (max-width: 40rem) {
  .form-grid { grid-template-columns: minmax(0, 1fr); }
}

.field label {
  display: block;
  font-family: var(--font-mono);
  font-size: 0.68rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--text-on-paper-dim);
  margin-bottom: 0.45rem;
}
.field input,
.field select,
.field textarea {
  width: 100%;
  padding: 0.85rem 1rem;
  border: 1px solid var(--paper-line-strong);
  border-radius: var(--radius);
  background: #fffdf9;
  font: inherit;
  font-size: 0.97rem;
  color: var(--text-on-paper);
  transition: border-color 0.15s, box-shadow 0.15s;
}
.field textarea { resize: vertical; min-height: 8.5rem; }
.field input:focus,
.field select:focus,
.field textarea:focus {
  outline: none;
  border-color: var(--amber-deep);
  box-shadow: 0 0 0 3px var(--amber-ghost);
}

.form-note {
  font-size: 0.85rem;
  color: var(--text-on-paper-dim);
}

.form-status {
  border-radius: var(--radius);
  padding: 0.9rem 1.1rem;
  font-size: 0.95rem;
  display: none;
}
.form-status[data-state="ok"] {
  display: block;
  background: rgba(62, 207, 142, 0.12);
  border: 1px solid rgba(62, 207, 142, 0.4);
  color: #1c7a52;
}
.form-status[data-state="error"] {
  display: block;
  background: rgba(194, 81, 70, 0.1);
  border: 1px solid rgba(194, 81, 70, 0.4);
  color: #a03c32;
}

/* honeypot */
.hp-field {
  position: absolute !important;
  left: -9999px !important;
  width: 1px;
  height: 1px;
  overflow: hidden;
}

/* ---------- CTA band ---------- */
.cta-band {
  border-radius: var(--radius-lg);
  border: 1px solid var(--ink-line-strong);
  background:
    radial-gradient(120% 160% at 85% -20%, rgba(242, 163, 60, 0.22), transparent 55%),
    linear-gradient(160deg, var(--ink-2), var(--ink));
  color: var(--text-on-ink);
  padding: var(--space-xl) var(--space-l);
  text-align: center;
  position: relative;
  overflow: hidden;
}
.cta-band h2 { max-width: 22ch; margin-inline: auto; }
.cta-band .lede { margin-inline: auto; margin-bottom: var(--space-m); color: var(--text-on-ink-dim); }
.cta-band .hero-ctas { justify-content: center; }

/* ---------- Footer ---------- */
.site-footer {
  background: var(--ink);
  color: var(--text-on-ink-dim);
  border-top: 1px solid var(--ink-line);
  padding-block: var(--space-xl) var(--space-m);
  font-size: 0.92rem;
}
.footer-grid {
  display: grid;
  grid-template-columns: minmax(0, 1.6fr) repeat(3, minmax(0, 1fr));
  gap: var(--space-l);
  padding-bottom: var(--space-l);
  border-bottom: 1px solid var(--ink-line);
}
@media (max-width: 56rem) {
  .footer-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); }
}
@media (max-width: 40rem) {
  .footer-grid { grid-template-columns: minmax(0, 1fr); }
}
.footer-grid h4 {
  font-family: var(--font-mono);
  font-size: 0.7rem;
  font-weight: 500;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--text-on-ink);
  margin-bottom: var(--space-s);
}
.footer-grid ul { list-style: none; margin: 0; padding: 0; display: grid; gap: 0.55rem; }
.footer-grid a { color: var(--text-on-ink-dim); text-decoration: none; }
.footer-grid a:hover { color: var(--text-on-ink); }
.footer-brand p { max-width: 30ch; }

.footer-legal {
  display: flex;
  flex-wrap: wrap;
  gap: var(--space-s);
  justify-content: space-between;
  align-items: center;
  padding-top: var(--space-m);
  font-size: 0.82rem;
}
.footer-legal nav { display: flex; gap: 1.2rem; }
.footer-legal a { color: var(--text-on-ink-dim); text-decoration: none; }
.footer-legal a:hover { color: var(--text-on-ink); }

/* ---------- Page hero (interior pages) ---------- */
.page-hero {
  padding-block: var(--space-xl);
}
.page-hero h1 { font-size: var(--step-5); max-width: 18ch; }
.page-hero .lede { max-width: 38em; }

/* Breadcrumb */
.crumbs {
  font-family: var(--font-mono);
  font-size: 0.72rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--text-on-ink-dim);
  display: flex;
  gap: 0.6rem;
  margin-bottom: var(--space-m);
}
.crumbs a { color: inherit; text-decoration: none; }
.crumbs a:hover { color: var(--text-on-ink); }

/* ---------- Split layout ---------- */
.split {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(0, 1fr);
  gap: var(--space-xl);
  align-items: start;
}
@media (max-width: 62rem) {
  .split { grid-template-columns: minmax(0, 1fr); }
}
.split .sticky {
  position: sticky;
  top: 6rem;
}
@media (max-width: 62rem) {
  .split .sticky { position: static; }
}

/* ---------- Reveal animations ---------- */
.reveal {
  opacity: 0;
  transform: translateY(22px);
  transition: opacity 0.7s var(--ease-out), transform 0.7s var(--ease-out);
  transition-delay: var(--reveal-delay, 0s);
}
.reveal.in {
  opacity: 1;
  transform: none;
}
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .reveal { opacity: 1; transform: none; transition: none; }
  .btn, .card, .ladder-step { transition: none; }
}

/* ---------- Consent banner ---------- */
.consent {
  position: fixed;
  z-index: 150;
  inset-inline: 1rem;
  bottom: 1rem;
  margin-inline: auto;
  max-width: 34rem;
  background: var(--ink-2);
  color: var(--text-on-ink);
  border: 1px solid var(--ink-line-strong);
  border-radius: var(--radius-lg);
  padding: var(--space-m);
  box-shadow: var(--shadow-pop);
  display: none;
}
.consent[data-open] { display: block; }
.consent p { font-size: 0.9rem; color: var(--text-on-ink-dim); margin-bottom: var(--space-s); }
.consent p a { color: var(--text-on-ink); }
.consent-actions { display: flex; flex-wrap: wrap; gap: 0.6rem; }
.consent-actions .btn { padding: 0.6rem 1.15rem; font-size: 0.9rem; }

/* ---------- Utility ---------- */
.mt-l { margin-top: var(--space-l); }
.mt-m { margin-top: var(--space-m); }
.mt-s { margin-top: var(--space-s); }
.center { text-align: center; }
.center .eyebrow { justify-content: center; }
.center .eyebrow::before { display: none; }
.muted { color: var(--text-on-paper-dim); }
.theme-ink .muted { color: var(--text-on-ink-dim); }
.divider-label {
  display: flex;
  align-items: center;
  gap: 1rem;
  font-family: var(--font-mono);
  font-size: 0.7rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--text-on-paper-dim);
  margin-block: var(--space-l);
}
.divider-label::before,
.divider-label::after {
  content: "";
  flex: 1;
  height: 1px;
  background: var(--paper-line);
}